Conference showcases improved parts of BlackBerry 10 to developers.
The BlackBerry 10 Jam World Tour came to Dubai today, providing Middle East developers with the opportunity to learn more about the capabilities of BlackBerry 10 and join the growing list of partners developing for the new platform. More than 250 developers attended the hands-on event at The Address Hotel, Dubai Marina, illustrating the high level of interest in the BlackBerry 10 platform by the thriving Middle Eastern developer community.
To help mobile developers start creating apps for the BlackBerry 10 platform, qualified developers at the BlackBerry 10 Jam event were provided with BlackBerry 10 Dev Alpha devices to test their apps, helping ensure they are ready and available to customers when BlackBerry 10 launches.
Sandeep Saihgal, Managing Director Middle East at RIM, says: “The response to BlackBerry 10 from our local developer community, as well as the global developer community, has been amazing and we are excited to be working with local developers who want to be among the first to build and showcase their apps on the BlackBerry 10 platform. “We are proud of our strong connections with the talented community of developers in the Middle East region and believe this cooperation will be taken to the next level by the powerful programming tools that BlackBerry 10 offers.”
Mohamed Ali, Co-CEO ZeroWire Labs, commented: “There is growing excitement in our company for BlackBerry 10. We have already experienced great success with the launch of our BlackBerry smartphone apps in this region, including Sports Vibe and Boum App. With growth in demand for Arabic apps and the high penetration of BlackBerry smartphones in the Middle East, BlackBerry 10 is going to create a significant opportunity for developers.”
Committed to the region
In a separate media discussion Anthony Payne, Director of Ecosystem Marketing (EMEA) said that BlackBerry is committed to the Middle East region, and will ensure that it is one of the launch regions when BlackBerry 10 goes live. In the region itself the BlackBerry handset is the number one handset in the UAE, and ranks number two in Saudi Arabia, mostly due to the overwhelming popularity of the BlackBerry Messenger service (BBM).
The session today also saw Lightning Pitches from ten aspiring app developers, who had three minutes each to demonstrate their apps or ideas to the audience. Amongst the pitches was an app for ordering and paying for food in a restaurant via tablet, a ‘smart’ shopping list that indicates item prices via NFC, and a simple poll application that asks a question and tabulates votes via BBM.
Although BlackBerry OS 10 is not slated to arrive until 2013, BlackBerry is hard at work ensuring that there is a strong catalog of applications available when the platform launches. Applications created with any of the BlackBerry 10 tools will run on BlackBerry 10 smartphones as well as BlackBerry PlayBook tablets when the new platform becomes available for the PlayBook.