Free PC-to-PC audio calls will now feature “conversation ads”.
Skype today announced it will start placing advertisements on its free PC-to-PC audio calls. They are calling it “Conversation Ads”, and naturally has weaved a very nice marketing spin around it.
“While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.”
It’s not too bad, though. The adverts will not be annoying, as in it will have no audio of its own, or pop out or expand beyond the call window. Premium users will not even see the advert.
It will, however, “use non-personally identifiable demographic information (e.g. location, gender, and age) to target ads”, but users can choose to keep some of their information to themselves by turning on privacy options in the settings menu. Skype will continue to show adverts regardless, though.
Conversation Ads will appear in 55 different international markets for now, and will be added on Windows-based PCs only. Mac and mobile Skype clients are exempted from it as of yet.