PC makers feel let down by Microsoft’s Surface tablet

By on June 20, 2012
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Surface will compete directly with Windows licensees


Ever since Microsoft announced their own tablet, the Surface, there’s a lot going on the internet. Many see it as the rightful & true competitor to the market leading Apple iPad. And rightly so. The specifications are wonderful and it shows how ambitious Microsoft’s plans are to capture the competitive tablet market.

However, amidst all this, some PC makers are crying foul, AppleInsider reports. As we all know, Microsoft has primarily been a software house, churning out flagship products like the Windows & Office. Their focus on the hardware segment has been mainly with “peripherals such as the mouse” & the Xbox gaming console. “The company has largely been content to build software and let vendors worry about the hardware.”

PC makers now feel ‘betrayed.’ With the tablet market set to face fierce competition in the coming months, Microsoft’s decision to build it’s own tablet seems damaging to the relationship with the partners. Microsoft’s closest partners were given only vague details just days before the announcement. In fact, sources say that Acer & Asus have heard about the project for the “first” time during the news conference. “We’re quite surprised.” said an Acer executive.

Although Lenovo & Dell have expressed their continued commitment to Microsoft as a valuable partner, it will be interesting to see how other PC makers react to the Surface in the long run.


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