Many BlackBerry users have stuck by solely because of its physical keyboard.
RIM’s upcoming Blackberry device running the new OS 10 will not have a physical keyboard – only a touch screen. Once dominating the corporate smartphone market, it is now failing to adapt to the latest trends in the smartphone industry.
Analysts believe that RIM should lead with its strength by releasing a keyboard Blackberry first. “The physical keyboard is the most dominant item that separates out Research In Motion from its competitors,” said Colin Gillis, an analyst with BGC Financial.
But others believe that RIM is only trying to close the gap that with market leading smartphone makers, Apple & Google. “They are going to build a BlackBerry device with a keyboard, but it’s just going to take longer… Maybe it will come a month or two after, but frankly it might be already too late.” said analyst Peter Misek from Jefferies.
“RIM’s stock fell 27 cents, or 2.6 percent, to close Thursday at $10.07” noted The Washington Post.