Microsoft has no plans to make its own Windows Phone

By on June 26, 2012
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“We have a strong ecosystem of partners that we are very satisfied with.” – Greg Sullivan


A Microsoft executive has denied reports that the company will bring out its own smartphone, reports InformationWeek. “No, we do not,” was the answer Greg Sullivan gave, who is the marketing manager for Windows Phone.

“We have a strong ecosystem of partners that we are very satisfied with,” Sullivan said Friday. While Microsoft officials usually give a ‘no comment’ statement, the outright denial of the speculation is significant here. The rumor that Microsoft will have its own branded smartphone grew last week when it announced plans for its own tablet, the Surface.

However Rick Sherlund, a Nomura analyst, thinks it’s still blurred. “We would not be surprised if Microsoft were to decide to bring their own handset to market next year given that Microsoft has decided to bring to market their own Windows 8 Surface tablet/PC products.” he said. Sherlund released a note to clients saying that Microsoft has a deal with a contract producer to manufacture Windows Phone 8 phones. “It is unclear to us whether this would be a reference platform or whether this may be a go-to-market Microsoft-branded handset,” said Sherlund.

What remains to be seen is, if Nokia is ultimately acquired by Microsoft now that it is investing millions of dollars in the Finnish phone maker. If so, Microsoft could most likely end up in the phone business.


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