HP launches HP Play in the Middle East

By on June 28, 2012
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New service gives consumers access to music and exclusive products.

At a press and media event yesterday HP announced the launch of HP Play, a unique partnership with Universal Music MENA to offer consumers in the Middle East access to Universal’s rich catalogue of global and regional artists.

Users will be able to create digital playlists of their favorite artists, as well as enjoy online streaming and downloads at no cost from Universal Music. Global superstars ranging from Madonna, Dr Dre and the Rolling Stones to Kanye West, Rihanna and Lady Gaga, as well as popular Arabic and Asian artists, which are part of Universal Music’s collaboration with other top catalogues, will be available as part of this new music service for the Middle East.

HP Play is now available in the UAE, Kuwait, Bahrain, Qatar, Oman, Egypt, Lebanon and Jordan. HP Play is available free for a year to customers who purchase an HP ENVY 4 or HP ENVY 6 Sleekbook, or alternatively the service can be purchased through HP Play packs available at select retailers or online at hpplay.com/middleeast.

Patrick Boulos, Managing Director of Universal Music MENA, said: “This is a one-of-a-kind opportunity to give music fans access to legal digital music in the region with the most extensive choice of catalogues and world-famous artists. HP play is the first partnership ever, in this category, in this region and we will constantly grow our proposition with new releases and hits to always bring more satisfaction to music lovers and fans. This partnership will also pave the way to signing and developing new local talent.”

Check out the gallery from the launch below:


A former IT & Marketing Manager turned full time Editor, Nick enjoys hurling fireballs and tinkering with the latest gadgets. Follow him on Twitter as @theregos

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