’4G’ branding comes under fire.
In a rare moment of defeat, Apple has agreed to settle a court case in Australia to the cool tune of $2.25 million.
The case was brought forward by the Australian Competition and Consumer Commission back in March, who states that Apple violated the country’s consumer laws by advertising its third generation iPad as 4G-ready when there are no 4G networks in the country.
“The ACCC alleges that Apple’s recent promotion of the new ‘iPad with WiFi + 4G’ is misleading because it represents to Australian consumers that the product ‘iPad with WiFi + 4G’ can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case,” said a statement from the ACCC.
After some rather fruitless discussions and with some European countries also jumping onto the case, Apple finally admitted defeat and agreed to change its branding to “Wi-Fi + Cellular”. A final approval for the settlement will be issued later this week.