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2012 Audi A1 Ambition S-Line Review

By on June 7, 2012
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Deceptively small.

Good: Fast performance, responsive chassis, great looks, and roomy interior.
Bad: Center console area feels empty, perhaps the navigation screen should've been there.
Price: AED 124,900/ AED 138,400 (w/ S-Line suspension, seats and badges)
* The price is the Suggested Retail Price at the time of review. Please call a retailer to confirm the latest price for this product.

Inside things have been changed ever so slightly for the S-Line trim, with aluminum trim on the instrument panels, leather seats and a mixture a hard and soft plastic across the dash and door panels.

The A1 is impressively huge inside, a fact further amplified by the full panoramic roof in our tester, which just gave more breathing room. Even the back seats were nice, with decent legroom and the front seats not so in-your-face.

Like any compact car in this class, the gearbox is low, but don’t let its diminutive size fool you, the 7-speed S-tronic gear is incredibly smooth and responsive. Above the gearbox is the climate control, above which are the media control buttons that control the pop-out MMI navigation screen on top of the dash.  It’s similar to the one we’ve seen in the Audi A8 and A6. The SD card slots and the CD slots reside atop that, leaving a lot of empty space between all the buttons and the A/C air vents in the middle of the dash.

The interior of the A1 is most certainly composed, but everything has a layer of quality. There’s honestly nothing I can complaint about the interior, it’s minimal and everything is where it should be. I certainly wasn’t expecting memory seats and stitched leather everywhere in a car this small.

The central MMI navigation system was bright and crisp, and the 10-speaker 465 watt Bose surround sound system certainly livened up the place. Further adding to the fun was the extremely tuned sound of the 1.4 liter turbocharged engine without the associated road noise.

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From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

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