Diddly Deal of the Day

By on May 10, 2012
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How to fool your potential customers.


Souq.com has a daily deals section that sends out a newsletter to it’s subscribers every morning highlighting some of the deals they have going on their website. At times, there are some pretty good deals that are almost impossible to secure due to limited availability of stock which I can live with. But it’s when they try and fool their potential customer is what ticks me off. Here is the screenshot for the email that was sent out today.

As you can see, they are selling the new iPad at a pretty decent price of AED 1,969. However, look at the retail price and discount level on that deal. As per souq.com, the retail price is AED 2,999 and you’re saving a whopping 35% making it a really good deal.

Now head over to http://www.apple.com/ae/ipad/, the site of a company called Apple that actually MAKES these tablets. And look the pricing on their website TODAY. It clearly states AED 1,999. Considering that Apple is the manufacturer of the iPad, I believe they are pretty much the authority when deciding what the the retail price of their product should be and they have chosen to list it at AED 1,999 and not 2,999 that souq.com is claiming to be the retail price. So although souq.com has a lower price, it is definitely NOT saving you 35% off the retail price. It’s actually less than 2% savings.

While I have highlighted souq.com in this particular example, sadly this is the state of many retailers across the UAE. They assume their customer is an idiot and try and take advantage of it. IMHO, that is definitely not the best way of growing a business. Folks, try and be honest- mention the fact that you are selling a product below the retail price and passing savings off to your customer. But don’t blatantly lie on what a fantastic deal you are offering.


Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

  • omarkassim

    Ouch. Sounds likes you’re pretty ticked off about all this.

    • http://tbreak.com/tech t-break tech

      Let’s just say that I’m not a big fan of blatantly lying to the people that are the reason why your business exists in the first place. 

  • http://twitter.com/UA3 Abdulaziz Al Hammadi

    I’m wondering when the day will come when we have sites like eBay or Amazon in UAE, a true online shopping experience.
    I’m starting to think that I’ll not see that day, maybe our kids will see that day, but not us.

    • Bilal

      Hi Abdulaziz Al Hammadi your wish will come true very very soon! something big is coming to UAE! Regards,

      • Ayaz Moeen

        Are you representing that “something big” Bilal? Your comments are making me eager to ask you what is it?

        Please tell me the local site of eBAY

        • Bilal

          Hi Aya Moeen, Yes i can tell you that something big is coming to UAE, it’s a new way for online shopping, where you will get a real deal. i can’t give you more details now! Stay tuned…

          • H. Armstrong

            aaaand one year passed….

  • Litldrmrby

    Sometimes I’m worried that  they try to put ad on products with a heck of a lot cheaper price like the ipad 2 which they claim to sell for 999 AED three of my friends waited for that to get live and then suddenly everything got sold out. Or maybe I’m wrong I don’t know, but its possible I think.

  • Guest

    They have a deal coming up on June 11th for the Samsung Galaxy Nexus for AED 1099 and the retail price is roughly about AED 1600 or more. I don’t know if it is true or not though.. :/

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