A BlackBerry for every Auntyji.
Research In Motion announced today that its latest attempt to win over consumers in developing markets with the introduction of the BlackBerry 9220.
The 9220 will launch in India first, at a retail price of about INR 10,990 (approx AED 850). It features a 2 megapixel camera, BlackBerry OS 7.1, and will only operate on 2G/EDGE networks. It’s almost a desperate attempt by RIM to woo consumers over from the iPhone and Android fanbase, and with an affordable price point they just might be able to convince a few people to join the BlackBerry bandwagon.
RIM has had to go some serious changes recently to try and get back some of its slipping market share in Western markets. It’s announcement to launch a flagship store in Dubai is an example of how the company is looking to other international markets to keep itself going until it can figure out how to tap back into a market that it used to dominate at one point.
Still, it remains to be seen if the 9220 will do well at all – there are a good number of low-cost Android devices already on the market, so it will be interesting to see if this ‘bold’ move will prove helpful.