The upcoming OS from RIM cannot afford to be behind the curve.
The BlackBerry World 2012 event is barely ten days away and I am expecting RIM’s CEO, Mr. Thorsten Heins to showcase their new BlackBerry 10 OS for the first time during his keynote address. This is a big deal for RIM and pretty much the defining moment for their transition period. If they impress, they have a chance of making a comeback but if they disappoint, it might as well be game-over for them. Here is a list of five things that RIM needs to make sure they nail with the upcoming BB10 OS.
Gorgeous UI that is different
RIM needs to make sure that BB10 does not necessarily look like iOS or Android. Microsoft got it right with Windows and tiles- it’s different, beautiful and getting there in terms of functionality. With the acquisition of TAT a year or so back, I think RIM has had enough time to create a stunning UI because these guys are really good. Check out their concept video from some time back. That is the first thing that the end user will notice and this experience needs to be flawless.
Smooth and Snappy
One of the thing that irritates the hell out of me is the lag in Android- even when you’re using the fastest quad-core CPU. During transitions, switching apps or even working within apps, you can randomly see pauses in Android which is annoying. That does not exist in iOS or Windows Phone- at least not to the degree of being noticeable and irritating. RIM needs to make sure that BB10 is butter smooth.
Social media is where it’s at nowadays and looking at PlayBook OS2, you can tell that it will very much be integrated into the core of BB10. In fact, even the current generation of BlackBerry Smartphones have a decent Social integration but BB10 will need to the biggest Super App that RIM has created. Hopefully with Gist and Tungle.me as their recent acquisitions, I’m hoping this should not be something hard for them to implement.
BlackBerry has not really been known as a device that is marvelled for the camera quality and this needs to change with new BB devices. With competition from the likes of HTC, Apple and Nokia, RIM seriously needs to step up their game and have a phenomenal camera that not only takes incredible pictures but takes them real fast.
Apps, Apps and more Apps
As much as I like Windows Phone from Microsoft it’s a bit sad to see apps like BoxFiles as a replacement to dropbox and Pinspiration as a replacement for an official Pintrest client. RIM needs to excite developers to build first-hand applications on BB10. Apps like Skype, Pintrest, Kindle and Instagram need official clients on BB10 devices at launch along with games like Words with Friends and Drawesome. This is what attracts an end-user to your platform and no matter how slick your OS is, if it doesn’t have the apps, it will not fly. Microsoft’s Windows Phone is a prime example of this.
These are the five things that I think RIM really needs to work at with BB10. Of course having a killer device to showcase all of this helps. Considering how the portrait-oriented full touch devices are the standard form factors nowadays, I don’t think we’ll see a Bold kind of device as a launch device for the BB10 platform. That might happen a little later but my guess is that you’ll probably see a full touch Torch 9860 kind of device or maybe the older Torch 9800/9810 as a slider and a full keyboard. Something like the concept device we posted.