Nokia adopts ‘Smoked by Windows Phone’ campaign

By on March 30, 2012
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Aims to impress users with Lumia 800.


Microsoft has been heavily promoting its “Smoked by Windows Phone” campaign to promote its new line of Windows Phones. Nokia has jumped on the bandwagon and is doing the exact same thing in London.

The challenge pits everyday users against the Nokia Lumia 800, and challenges them to perform certain tasks on their phone – if they can pull them off faster than the Lumia 800, they win a simple £10. The promotional video below shows the Lumia 800 coming out on top each time, but Microsoft has come under fire recently for the promotion, with users claiming that the tasks are often vague and if the user actually does beat the Windows Phone, the contest reps often make up excuses to prove otherwise.

It’s certainly pushy territory, so let’s hope that Nokia knows what they are doing by taking on this challenge.



A former IT & Marketing Manager turned full time Editor, Nick enjoys hurling fireballs and tinkering with the latest gadgets. Follow him on Twitter as @theregos

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