Next Xbox won’t bring Anti-rental Technology

By on March 24, 2012
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Or least Gamestop would like to think so.

There have been a heap of rumors of the new Xbox to bring anti-rental technology with it in stow. Which meant that effectively you could only play the game if you bought it brand spanking new yourself. This had the whole used game industry (and the zillions of friend networks) up in knots with worry. However major retailer Gamestop which caters to this market isn’t worried.

Recently Gamestop CEO appeared relaxed about the issue saying that the market for used games is huge and such games have a ‘residual’ value. According to him,  (their) “…partners are good partners. The console companies have great relationships with us”.

But the whole premise of this anti-rental tech seems a tad shallow to me. Its highly unlikely to boost sales significantly, and the market which thrives on used games includes many people who would just not play them otherwise, and spend on DLC packs with the difference.

What do you think, likely to happen?


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