New Apple TV UI was rejected by Steve Jobs five years ago

By on March 26, 2012
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Former Apple engineer reveals Jobs did not quite like the grid layout.

Michael Margolis, a former software engineer at Apple, revealed that Steve Jobs originally rejected the UI featured on Apple TV 2.0.

In a “fun fact” tweet he posted yesterday, Margolis said that Steve Jobs “tossed” the design five years ago, but now that he is no longer with us, “there is nobody to say “no” to bad design.”

He later clarified what parts of the UI Jobs did not like, while acknowledging that implementing the UI was “probably a very smart move”.

“The new UI shouldn’t come as a surprise to anyone. There is a clear effort at Apple to make everything match the look and feel of their popular iOS products – starting with Lion and increasing momentum with Mountain Lion.

To be clear – he didn’t like the original grid. This was before the iPhone was popular and before the iPad even existed.

Given that the iPad is far more successful than the AppleTV, migrating the AppleTV to look more like the iPad was probably a very smart move – even if some of the users of the old UI don’t prefer the new one.”


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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