Google, where are my keys? Oh wait.
We have all asked Google questions. Even though its only a search engine. We still type in that little ‘?’ in the hopes that an answer will materialize instantly and you won’t have to waste much time looking for it. The search engine doesn’t directly answer that question, of course, but merely provides links to other websites that may have the answer. But that might be changing soon.
According to Wall Street Journal, Google are preparing to harness the power of semantic search to, whenever it can, answer questions asked be users directly instead of only presenting a list of links. To give you an example, if you search for the names of the emirates of the UAE, Google will first try to answer the question itself and then present a series of links of relevance.
Apparently, Google has been collecting a database for the past two years in order to power such search intelligence. Once the changes are placed in, the report claims that websites that depend on Google to bring in visitors and page views could be slightly affected. The changes will affect at least 10-20 percent of all search results.
Google’s plan here is to increase the stay-time of each individual users on the search result page, which will invariably improve it’s advertising prospects.