New service to cover e-books, music, apps, and video.
In a rather bold and somewhat surprising move, Google is going to rebrand its Android Market into a new service called Google Play, which will combine music, books, apps, and movies into one service.
The move will allow users to find content in one location, and marks a surprising turn of events for Google given how much they have invested into promoting the Android Market brand. While the Android Market has its fair collection of apps, it has always had fierce rivalry from the Apple App Store which recently clocked in over 25 billion app downloads. While the switch to Google Play is an indirect way of Google acknowledging that the Android Market wasn’t catching on, it also means that the company understands that there needs to be a fair amount of synergy in its service offerings in order to attract and retain users.
Google Play’s tight cloud integration also means that music and video content can be enjoyed anywhere on any Android device, as well as sharing links and feedback through Google+.