Sony makes its entry into the tablet race.
This weekend Sony kicked off a week-long promotion for its much anticipated Sony Tablet S. With a consumer stand set up in Mall of the Emirates, Dubai, onlookers were able to get to grips with the sleek new Android-powered tablet from Sony.
The venue was also host to a 28-hour radio broadcast by The Kris Fade Show on 104.4 Virgin Radio, as well as other road shows and performances including a high-energy dance troupe. The highlight was the performance of ‘Tash’, the first artist signed by Sony Music Middle East, who sang his hit single “Habibi Leh” to an enthralled audience.
Mathew Mathai, General Manager, Marketing Communications Sony Gulf, commented “The Sony Tablet S is a unique combination of the best technology and features from Sony’s portfolio of devices. This launch event signifies the ability of the device to double as an MP4 player, a viewing device, an e-reader and even a mobile gaming device, in the most compact format. We are excited about the new gadget and look forward to providing a wonderful new experience to our customers.”
Sporting a rather unique design, the Sony Tablet S boasts a range of unique features such as TruBlack technology to reduce screen glare, as well as the ability to stream content to DLNA-compatible devices such as TVs and speakers. The Sony Tablet S can also function as a remote for devices such as Sony TVs, and also has the ability to learn commands from non-Sony remote controls. The Tablet S is also Playstation certified, which means that it will be able to play select Playstation games with full touch controls and the future ability to connect a Playstation controller to the device. Speaking to some of the people who were trying out the Tablet S, the overall reaction to was quite encouraging. “I really like how it can control TVs and other devices” said one consumer, while another user was having far too much fun playing Crash Bandicoot to comment.
We’ve got our hands on the Sony Tablet S, so look out for our in-depth review later this week.