Microsoft today confirmed the company will indeed adopt a new logo for its upcoming operating system, Windows 8. The new logo was rumored last week.
In a blog post, the director of user experience Sam Moreau shared his inspiration for the new logo, saying that it now has “the fast and fluid style you’ll find throughout Windows 8″. One interesting bit was Microsoft’s meeting with Pentagram, the company who help designed the logo. One of Pentragram’s designer, Paul Scher, asked “Your name is Windows. Why are you a flag?”
Which is quite true, as seen below. Up until Windows 3.1, Microsoft used a literal meaning for its logos, then switched to a flag style for some reason. The new logo appears to be a slight variation of Windows 1.0.
“Windows” really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective. Microsoft and Windows are all about putting technology in people’s hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window,” Moreau said.