Dell: ‘We’re no longer a PC company’

By on February 29, 2012
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Call us an ‘IT company’.

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Dell is without a doubt one of the biggest companies when it comes to PC manufacturing and sales, but looks like now the company doesn’t want to be called a PC company at all. Huh? But they have an alternative they’d like you to call them instead.

PC Pro reports the words of the president of Dell’s enterprise solution group Brad Anderson:

“We’re no longer a PC company, we’re an IT company. It’s no longer about shiny boxes, it’s about IT solutions.”

It’s definitely a reference to a previous report that the company’s profits in enterprise sales increased 58 percent for networking and 21 percent for storage, which is pretty good considering they’re largely considered a consumer-oriented company. Speaking of consumers, consumer sales fell 2 percent globally. So it makes sense why they want to shift focus a little bit:

“Dell’s changing very quickly. We are dramatically changing the make-up of our business.”

It’ll be interesting to see how this transition fares.


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Filmmaker and film writer. An ironically strange combination. Follow his tweets on @faisalhashmi for his escapades in film.

Comments
  • Anonymous

    they r still a shiny box company till the transition is more prominent

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