We look at some of aspects of safety present in BMW cars of late.
BMW was present at the Arab Health exhibition held at the Dubai World Trade Center last week and I had the opportunity to meet Mr. Stephan Rauscher, Safety Engineer for BMW Global who explained how BMW is actively involved with passenger safety in their vehicles. Besides the passive features such as your seat belt, there are many electronic features in today’s BMW cars that, through sensors, detect a possibility of collision and accordingly inform the driver or make adjustments to your vehicle. Examples of such situations include your car moving out of the car tracks or detection of an object ahead of you at a slower speed.
Other than these safety features, Stefan also explained about BMW’s call center which is currently not available in the UAE, but is in Kuwait. The call center sends a crash report to an agent informing them of all passengers in the car, the area where the car was hit as well as other data such as the location of the accident. Again, the video below explains how it works by emulating a crash.
As you can see, BMW is really focusing on the safety aspect of their vehicles and considering how fast people tend to drive in the UAE, this is a good thing.