New Porsche Design BlackBerry launches in UAE

By on January 2, 2012
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New Porsche Design P’9981 smartphone is now available

Press Release:

Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced the availability of the elite new Porsche Design P’9981 smartphone from BlackBerry® in the United Arab Emirates.

Instantly identifiable as a Porsche Design product, the exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. The handsets also include a premium, exclusive PIN that easily identifies the user as having a P’9981 smartphone.

“The P’9981 smartphone from BlackBerry is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s technology-driven focus, which combine to deliver engineered luxury and performance in a smartphone for the discerning consumer.”

“With the Porsche Design P’9981 smartphone from BlackBerry, we are delivering a perfect collaboration between style and function,” said Sandeep Saihgal, Managing Director, Middle East at RIM. “It’s an exceptional, modern smartphone, and its styling is unlike anything else in the market today.”

Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor and Liquid Graphics™ technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It also features HD video recording, 24-bit high resolution graphics, advanced sensors enabling new augmented reality applications, and built-in support for NFC (Near Field Communications). It comes with 8 GB of on-board memory, expandable to up to 40 GB with a microSD card.

BlackBerry® 7, the operating system for the new Porsche Design P’9981, delivers a highly refined and integrated suite of phone, email, messaging and social apps. It includes a next generation BlackBerry® browser, which provides a fast, fluid web browsing experience that is among the best in the industry, and comes with a number of pre-loaded applications that keep users connected and productive throughout the day.

The Porsche Design P’9981 smartphone from BlackBerry will be available at all Porsche Design stores in the United Arab Emirates, as well as authorized retailers.

For more information please visit www.BlackBerry.com/ae/P9981smartphone


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