We truck along with HP’s latest initiative.
As I walk through the parking lot of Dubai Academic City towards the massive HP truck that’s now drawing a crowd of people to it, I can’t help but play a Transformers-type tune in my head. This massive truck has come all the way from Europe, and is part of an exciting initiative by HP to showcase some of their latest product offerings as well as promote their plans for revolutionizing both the corporate and educational environment.
I’m guided around the inside of the truck by Afroz Nawaf, Marketing Specialist PSG Commercial and Value from HP, and my first audience is with HP’s consumer line. From petite netbooks to sleek notebooks and desktops, HP had an impressive range of consumer tech to show off. I noticed that a good number of their laptops now come equipped with ‘Beats by Dr. Dre’ audio technology built in, so regardless of what kind of headphones you plug in you still get amazing sound quality and crisp audio.
Further down the consumer line was the HP 2311gt, a PC monitor capable of displaying both 2D and 3D content seamlessly. The monitor and combined software are able to instantly transform movies and even photos into 3D, and when paired with the supplied 3D glasses makes for an affordable 3D experience for home users. There was also the HP TouchSmart 520 PC, which was a much sleeker looking version of the TouchSmart 610 PC that we have in the office. The bundled TouchSmart software also sported better navigation as I swiped through the various screens, and I loved how the background wallpaper had elements in it that move around as I swiped. With wireless keyboard and mouse, integrated webcam and Beats technology, this would be the perfect all-in-one PC for those interested in a slightly different computing experience.
My tour then shifted gears to their corporate offerings, with the likes of the HP Elitebook 8760W leading the pack for mobile workstation computing. With a gorgeous display and plenty of power under the hood, this little beast would be a no-brainer for anyone looking for power computing on the go. I then turned my attention to a video demo of the HP Z800 workstation – an absolute behemoth of a machine capable of handling some serious computing challenges. Nawaf casually comments that the machine is used by the likes of Dreamworks to handle complex rendering projects, and can be fitted with up to 192Gb of RAM and 10TB of disk space. I quiver a bit and resist the urge to hug him when he says that he’ll try to send over one of these machines to our office.
My final stop is with Ziyad Al Rayes, Education Sector Manager for Middle East. I cannot help but smile when I talk to Al Rayes, simply because he’s so passionate when he describes HP’s latest initiative to streamline the IT infrastructure in both the corporate and education sectors. Al Rayes explains that with HP’s refresh initiative, even older PCs are able to power up and run the latest version of Windows and other software that would otherwise require a PC upgrade. Through its thin client series HP hopes that larger organizations will realize the benefit of introducing such technologies, as they are much easier to deploy and administer than traditional PC environments. Al Rayes also talks about how the education sector can stand to benefits from HP’s Virtualised Classroom environment – a central HP server can deliver a desktop experience anywhere on campus through client virtualisation, while the HP Multiseat Computing model allows one PC to be shared with up to ten students, expanding and simplifying as required for a truly plug and play experience. This kind of classroom model is perfect for areas or institutions that don’t necessarily have the resources to fit an entire computer lab with PCs, given that for the most part PC computing in schools or universities aren’t very demanding (with the exception of specialty apps such as CAD etc.). A recent success story was with SABIS in Lebanon, which turned to HP for a flexible and cost-effective thin client solution for its labs and exam halls.
Clearly HP has some very focused goals for the year ahead, so we’re keen to see how the company plays out the rest of 2012. Check out some images from the event below: