353% increase in Android and iOS devices activation on Christmas

By on December 28, 2011
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0.1% of the world’s population celebrated this Christmas with smartphones and tablets.

Christmas time means a lot of gifts, and in today’s world, a lot of those gifts are shiny new gadgets. And as research firm Flurry Analytics found out, by tracking activity from over 140,ooo apps, Android and iOS based devices saw a significant increase at Christmas.

On the days leading up to Christmas, both Android and iOS devices were activating at around 1.5 million per day around the world. On December 25th, this number rose up by 353% with 6.8 million devices activated world wide. The number of apps downloaded obviously increased as well, with a 125% increase on Christmas compared to the rest of December. In fact, from December 25th till New Year’s, Flurry anticipates global app downloads to exceed 1 billion.

The peak time for app downloads was around 8pm, presumably after dinner. Although, as you can see from the chart below, dinner with family or not, people couldn’t help themselves but start playing with their brand new gadgets as soon as they woke up in the morning.

Sadly there’s no distinction between the number of Android and iOS users, but I’m sure both Google and Apple are happy. So, did any of you get an Android or iOS device this Christmas?


From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

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