Why does picture quality look so good on Sony LCDs

By on November 23, 2011
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The X-Reality PRO engine puts in a lot of effort to make pictures come to life.

There is no denying that the picture quality on Sony’s higher-end displays is amongst the best in the industry. If you go to a store like Carrefour or Plug-ins where you see a video wall, the Sony TV generally stands out. So what is that makes these displays better than many others? To answer that, Sony held an event yesterday and invited some tech journalists to talk about their new HX925 Series of LCD TVs featuring their latest technologies.

The HX925 is powered by Sony’s X-Reality and the new X-Reality PRO engines that Sony calls “Super resolution technology.” This technology basically looks at each pixel on the screen and performs an analysis on what was lost in terms of quality in each frame while it was created, and then, try and restore the brilliance that was lost due to the sub par recording device.

To put it in easier terms, it looks at the crappy video footage from a video camera that appears as its from yester-years and then try and make it look like it was taken from the latest 1080p video camera. To do this, the X-Reality PRO compares the image to it’s built-in database of thousands of images and reworks the picture so that it looks incredibly good by applying pixel mapping. This “Reality Creation Database” has actual images of landscapes and objects such as flowers, trees and, as one of the Sony reps kept repeating an example of, bananas.

The new X-Reality Pro engine works with the older non-PRO version so before the picture is sent to PRO, X-Reality Engine analyzes things like the source of the image (standard definition, high-definition etc.) and applies one of the three a Noise reduction filter. The following flow chart shows you how this process works.

So, as you can see, plenty of work is required to make your videos stand out. The X-Reality PRO Engine is the seventh generation of Sony’s proprietary Digital Reality Creation technology and with the latest version, system can now process HD videos as well as lower-resolution and quality videos such as the ones found on YouTube.

Sadly, no amount of digital processing can make these lower quality videos look as sharp as high-definition videos, especially when you are projecting it on a 65” screen. So do expect pixelation in low quality videos, but hopefully, the X-Reality PRO Engine can make then a bit more watchable.

HX925 displays from Sony will be available in 46″, 55″ and 65″ sizes within a week and the largest one is priced at a cool AED 30,000 (about US$ 8,000.)


Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

  • http://www.nystedt.org Magnus Nystedt

    Can “picture quality” look good in and of itself? Wouldn’t it be that pictures/video looks good, or that picture/video quality is high?

    Was this a sponsored piece?

    • Abbas Jaffar Ali

      I was honestly in awe of this 65″ display. It will soon land on the top-10 list of things I cannot afford.

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