With their market share rapidly declining, it looks like Research in Motion is making a lot of changes and plans to stay afloat in these tough times. One of them, however, may be taken as a sign of giving up by some.
According to Reuters, company said on Tuesday that they plan to launch a brand new Mobile Fusion device management software early next year which will allow IT staff of a company to monitor passwords, applications and softwares on many devices. Devices that are not only Blackberries, particularly. The company plans to offer these services on the iPhone as well as the Android system.
Alan Panezic, RIM’s vice-president for enterprise product management, says this:
This will allow companies to remotely wipe out or lock out data if a phone is stolen or lost, which is one of the key features why many big corporations and governments have opted to use the secure Blackberry Enterprise service even now. We will take full advantage of whatever security capabilities are provided by the core operating system. We’re not going to hold that back in any way, shape or form. What our enterprise customers are looking for, and the opportunity for us, is to become the de facto platform.”
What do you think? A sign of giving up and aiming for their past users or just another business move with financial motives in mind? With the reports and proof for the upcoming Blackberry London, it can’t really be about giving up but their firm stance is definitely breaking down a bit.