Taking impulse buying to a different level.
Intel and MasterCard announced a new collaboration which promises to make online shopping safer than ever, using Master Card’s PayPass and Intel’s Identity Protection Technology. Basically Intel is using chip-based hardware security integration with their Ultrabooks to create a safe environment whereby the user doesn’t have to enter all their credit card details when shopping online.
So what happens is that you can literally tap a PayPass enabled MasterCard, tag or smartphone (using Near Field Communication) with your Ultrabook. This generates a 6-digit code which is then encrypted and communicated to the online shopping site you want to make a purchase from. This is essentially using a two-tiered hardware security check with an ultrabook and another smartphone/card, giving you more security than any online software can possibly hope to achieve.
As ultrabooks are released more and more over the coming few months, expect major online retailers to allow MasterCard PayPass as an additional option for payments. I wonder how effective the code generation and encryption is, because that seems to be the one weak link in this rather secure chain. And while this is currently targeted for ultrabooks, I can see this tech filtering into all their mobile processors, i.e. all Intel based laptops, which is yet another knock against AMD.