Google Starts Indexing Facebook & Disqus Comments

By on November 1, 2011
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More activity on a page may now mean a better Google rank.

Being the pioneer in web search by miles, whenever Google makes a change to its search algorithm, it’s a pretty big deal for most people. While before today the Google bot never used to index any commenting activity on a webpage that was from systems like Disqus or Facebook’s own commenting system, looks like they’ve now begun to do so.

Digital Inspiration observes that Google has now begun to index the text inside the comments of the Javascript-based comment systems including Disqus, IntenseDebate and Facebook’s own commenting platform. This means that the comments are now searchable from the search bar itself, and more commenting activity will lead to better search engine ranking.

To test it out on our own site, here’s a screenshot of one of the articles on our movies site and the Disqus comments on it.

We then test out the theory by trying to search the comment on Google and checking whether it appears in the search or not. And lo and behold:

This is a great change that will encourage admins to concentrate more on engaging their users rather than just page views and visits. However, there are some privacy concerns that arrive because of it including whether Facebook users want their comments to appear in a public search engine.

But more details on this as Google themselves issue a press release.


Filmmaker and film writer. An ironically strange combination. Follow his tweets on @faisalhashmi for his escapades in film.

  • Zeeeeee

    I think this can be easily exploited by crappy companies, like those who spam other peoples blogs to increase their ranking, so it would be easier to spam their own shit.

    • Abbas Jaffar Ali

      Thats a good point you raise.

  • gsm alarm

    Its really good to hear that google has now started indexing disqus and facebook comments I think all these will help seo experts a lot.

  • Build a Search Engine

    Google Analytics helps web administrators understand how visitors found your site and how they interacted with it. That information can be used to improve the content and organization of your site. Google Analytics is also very useful for optimizing your site for advertising. Google Analytics is one of the best tool available for tracking your traffic and converting then in a lead. It helps to setup and achieve goals.

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