From the original iPod to the iPhone to the iPad, Steve Jobs has disrupted, and ultimately revolutionized these industries one innovative product at a time. And while everybody was eagerly awaiting the iPhone 5, which is what rumors suggest he was working on closely instead of the the iPhone 4S, Steve Jobs was apparently working on another mysterious project: the Apple TV.
Right now the television industry is a huge mess, with Plasma, LCD and LED TVs with and without 3D and with “Smart TV” functionality. Couple all of these confusing, and sometimes unnecessary, choices in HDTVs, we then have the cable TV which throttles down the kind of content we see on our TV sets. It really is a mess, just like the MP3 and smartphone market was before the introduction of the iPod and iPhone. So when I found out that this was Steve Job’s next big thing, I know that the television industry will never be the same once the Apple TV is out.
Something much better than this.
From his forthcoming biography, as reported by Washington Post, author Walter Isaacson writes, “He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant.”
“‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”