The expected thunder was more of a thud.
Last week, we saw the introduction of the new Nokia Lumia 800 and Lumia 710 Smartphones based on Microsoft’s Windows Phone operating system. To many of us, these two devices proved to be a bit underwhelming. They were, more or less, a Windows version of other Nokia Smartphones- such as the N9 and something else that is Symbian based. Now, copying designs from other products in your portfolio is something that many other manufacturers do (Hello HTC and Samsung), but I believe Nokia has done this to simply rush their Windows Phone based product out to the market.
The reason I say that is because Nokia hasn’t really been in the news for good reasons when it comes to Smartphones. They have been losing market share in this category at an alarming rate and something needed to be done to not only slow this down but also to keep the shareholders from pulling their knives out. Nokia HAD to get the Windows Phone device out the door before 2011 departed and that is why what we see is a rehashed version of their older devices made to run the Windows Phone Operating System. They’re not as exciting as one would have hoped to see and have failed to create the buzz they were expected to.
That’s not to say that Nokia is lacking with ideas or innovation. Far from it actually, and the N9 sadly proves that (read my review to find out why I say sadly.) I think Nokia needs more time to come up with their game-changing device and that will happen when the next version of Windows Phone, codenamed Apollo, shows up some time next year. That, I believe will the tipping point for Nokia as well as Microsoft in the mobile industry and you’ll something that will make you go Wow!