Taking centre stage at GITEX Shopper, Intel Corporation is leading the industry to re-invent personal computing with the introduction of a new breed of no-comprise computers, Ultrabooks. Ultra thin, ultra stylish and ultra responsive, these are the devices of the future. Designed to deliver the most complete and satisfying computing experience, Ultrabooks combine best-in-class performance, improved responsiveness and security in thin, elegant, must-have mobile designs.
Predicted by Intel to become the PC market norm by 2013, Intel is focused on investing significant money and resources to create and accelerate the Ultrabook category ensuring consumers enjoy the benefits of no-comprise personal computing. This includes a $300 million Ultrabook Fund from Intel Capital that invests in companies around the world that are innovating in hardware, software, battery technology and design.
Commenting on the introduction of the Ultrabook category to the Middle East market, Nassir Nauthoa, General Manager, GCC, Intel Corporation stated, “Intel aims to reinvent mobile computing once again with the introduction of Ultrabook devices that provide the most complete and satisfying computing experience in one device at affordable price points. The Ultrabook is an emerging breed of no-compromise computers that will increasingly combine best-in-class performance, improved responsiveness and security in thin, elegant, must-have mobile designs. “There are some fantastic Ultrabook products on display at Gitex Shopper from different vendors including Acer, Asus and Lenovo.”
Ultrabook devices will arrive in three phases, each adding more must-have features (including touch, security and faster wake-on-resume) at lower price points and sleeker, thinner designs. The first phase begins with systems based on 2nd Generation Intel Core processors and continues in 2012 with Ultrabook devices based on “Ivy Bridge.” Phase three starts in 2013 – at a time when Intel expects a large majority of the market will have undergone the conversion to Ultrabook devices with “Haswell” – when Intel will change the mainstream laptop thermal design point by reducing microprocessor power to 10-20 watts – half of today’s thermal design point. Intel is investing significant money and resources to create and accelerate the Ultrabook category.