Beluga was one of the hottest group messaging app earlier this year, coming out of nowhere and impressing everyone. You can see why in our App of the Week review to see why Beluga was so loved. In fact, the app was so popular that the company was soon acquired by Facebook, and the app was re-engineered and released as the Facebook Messenger app.
Now that Facebook Messenger has found a comfy spot, Facebook has decided to end Beluga’s service as it no longer serves any purpose in the best interest of the company. Starting November 11th you will not be able to send any more messages on Beluga. You can, however, retrieve your pod archives from BelugaPods. Following that, December 15th is when the service will be killed off entirely, and Beluga as we know it, will be shutdown forever. You’ll have to continue your conversions on FB Messenger, or What’sApp, etc.
I guess this was inevitable when Facebook acquired the Beluga developers. Still, it’s good to know that their legacy will live on in one of the most popular group chatting software available on Android, iOS and Blackberry.