Sony Ericsson shines its Xperia ray in the Middle East

By on September 13, 2011
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SE’s “drop dead gorgeous” smartphone now available for AED 1799.

Press release:
A paean to most style conscious people in the Middle East, Sony Ericsson has now introduced the Xperia ray, a sleek and beautiful Android smartphone that features Sony’s award winning technologies like the Reality display, Mobile BRAVIA engine and Exmor R.

Fast and responsive, the 9.4mm-thin phone features a stylish frame and a high capacity battery beneath the sleek surface. The versatile smartphone offers a complete multimedia entertainment experience and instant communication functionalities.

The single device is apt for all facets of life – whether its business or pleasure. Helping the user to stay organized, the 3.3-inch touchscreen provides great email readability and calendar clarity. The onscreen QWERTY keypad makes typing easy, and allows viewing and sharing Microsoft Excel, Word and other attachments. The phone is equipped with Microsoft Exchange ActiveSync® and Gmail, in addition to offering instant access to websites via 3G or WiFi through its super-fast Google browser.

Rudiger Odenbach, General Manager, Middle East, Sony Ericsson, said: “Continuing the Xperia tradition, the enviable form factor of our latest Xperia smartphone packs in a number of features that are exceptional in the benefits they offer. For instance, the screen offers enhanced contrast and rich colours besides a scratch-resistant mineral glass surface. Its Mobile BRAVIA® Engine makes videos and photos pop right out. The 8.1mp camera with Exmor R™ for mobile sensor lets the user capture high quality, bright pictures and videos even in poor light conditions.”

The easy-to-use Xperia™ ray interface is the perfect stress reliever. Users can drag and drop shortcuts, gather them in folders and customize the five home screens as they please. There are handy widgets for everything – news, weather forecasts, and exchange rates.

Facebook inside XperiaTM – an exclusive feature for the Xperia family – provides unique social media integration. Facebook in the new Xperia ray is immediately accessible from the most used areas of the phone such as the picture gallery, music player, phonebook and calendar. Furthermore, the application enables users to ‘like’, share and comment more easily than ever.

Available at leading electronic stores in the region, XperiaTM ray is priced at AED 1799 and comes in black, gold, white and pink colors.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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