Etisalat offers Cobones for ‘More’ loyalty program

By on September 11, 2011
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Savings and Etisalat – thought we would never say that in the same sentence.

Press release:
In a move to introduce exciting new offers, Etisalat’s ‘More’ loyalty rewards has teamed up with daily deal website to provide customers with new avenues to gain more value. A new feature created on Etisalat’s ‘More’ Rewards website gives More loyalty programme members the opportunity to make significant savings as well as gain ‘More’ reward points when visiting the site for “special deals”. The deals on the exclusive site are powered by deal-of-the-day platform.

The online application was redeveloped and redesigned specifically so that it could be integrated into the Etisalat loyalty points system.

As a result of the partnership, Etisalat’s ‘More’ Rewards subscribers benefit by earning ‘More’ reward points when they purchase any daily deal exclusively provided by on the new site. The more that someone buys deals through the new platform, the more loyalty points they will earn from Etisalat. These reward points can then be redeemed for more than 3000 new product and service options from over 400 brands covering travel, shopping, donations, raffles and auctions, amongst other unique experiences. More program members have an option to redeem their points by a combination of cash and reward points, or only points, for a variety of rewards with as low as one reward point in their accounts through the More Online Reward shop.

“We have worked extremely hard to put this collaboration into effect,” said Warrick Godfrey,’s head of global marketing. “We believe that we have created a system that will benefit huge numbers of Etisalat’s More members and customers.”

Mathew Willsher, Chief Marketing Officer at Etisalat also praised the new partnership, explaining that it captured the essence of the Etisalat More rewards scheme. “We’re committed to constantly reward our customers’ loyalty in exciting ways. The new partnership an innovative step in that direction and builds on the rapid growth of e-commerce in the UAE. Our partnership with will provide customers with great value for money by offering twice the benefit on purchase of a single deal.”

Etisalat’s ‘More rewards’ programme allows users to effortlessly earn more reward points when using any of Etisalat’s services such as landline, mobile services or Internet services, and can earn additional points by spending with Etisalat’s partners through the ‘More’ online-shop. Customers simply need to log in to their ‘More Reward’ points account to benefit from free talk time with Etisalat and access the new online catalogue to redeem their ‘More Reward’ points.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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