An app where you play with an actual toy.
We have all played with tiny models of Mercedeses, Porches and Ferraris, converting our homes into futuristic race tracks where there is no bump too steep and all the cars sound exactly the same. Heck, we still do it. Only now that we do it privately. Ahem.
It must have been an epiphany then for Disney to come with a solution that adds that touch interactivity to every kid’s roaring imagination. Introducing AppMATes, an iPad application that requires an actual toy, sold by Disney of course, to play through. The app currently uses race tracks and maps from the popular ‘Cars’ movie series. The app will be available free, although the toys will be available for $20 (two car pack).
Here’s a video: