Cisco worldwide survey shows how important the internet really is

By on September 26, 2011
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Nearly half the people consider the internet a basic necessity of life.

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A recent survey conducted by Cisco shows how integral the internet is in the lives of people around the world, and how social media is part of daily life. The survey was conducted in 14 countries, compiled from 2,853 people almost evenly split between college students and recent graduates with jobs. The split between male and female also remained similarly half and half.

I’ll list down some of the more interesting responses below:

- 67% college students get their news from desktop & laptop computers; 62% employees do the same. The remainder get them through smartphones, TV, newspapers and mags.

- 55% college students said they cannot live without the internet; that number rose to 62% for employed people.

- Roughly a third from both camps said that they can live without it, but their daily life will be a struggle without it.

- 32% of college students and employees say that the internet is as important to them as water, food, air and shelter.

- Nearly half of college students and employees say that the internet isn’t that important, but it comes pretty close.

- 40% of students replied that the internet is more important to them than going out with friends, dating and partying.

- 64% of students would rather have the internet than a car, given a choice between the two.

- 68% of employed people follow their manager and (or) colleagues on Twitter; the number goes up to 70% for Facebook.

Well, that’s all the interesting tidbits for now, but you can always check out the full report for in-depth analysis.


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From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

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