Amazon unveils $199 Kindle Fire tablet

By on September 28, 2011
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New Kindle Touch models also detailed.

Amazon has officially unveiled their 7″ tablet, dubbed the Kindle Fire, which has a dual-core CPU and is only offered with WiFi. The full (16 million) color panel has a 169ppi screen covered in Gorilla glass. Comparatively the 16GB iPad 2 with a 9.7″ 132ppi screen starts at $499.Shipping of the Kindle Fire begins November 15th, with pre-orders beginning now.

The Kindle Fire will come with a free 30-day Amazon Prime trial as well, which is Amazon’s premiere service, providing free 2-day shipping for unlimited products, including unlimited streaming of thousands of movies and TV shows. Furthermore, all of your data will be backed up on their cloud servers, with movies and music using their WhisperSync cloud saving that will synchronize your movies and music playback across all Amazon devices and programs.

According to Amazon, the new Amazon Silk tech will help drastically improve the web surfing experience on the Kindle Fire because their servers monitor the browsing habits of customers, and will automatically start pre-loading pages where customers are most likely to go.

Obviously the Kindle Fire wasn’t the only star of the show, with Amazon also showing the next upgrade for their original e-book reader: the Kindle Touch. This new $99 ($139 with special offers) Wifi e-ink reader will have a complete touch based interface for moving forward and backwards while reading; the physical keyboard is completely gone. Furthermore there will be a 3G version available as well, with an all-data plan without any monthly fees, available for $149 ($189 with special offers). Don’t even think that the 3G version will be sold here. Officially, at least. The new Kindle Touch will also have a feature called X Ray which will allow the reader to get more background info on characters and other points of interest, with the info being pulled from sites like Wikipedia, amongst others. These new models will start shipping on November 21st.

Finally we have the good old Kindle will also be sold in a newer and smaller looking and faster performing model, albeit much cheaper than anyone could have anticipated: for $109 ($79 without special offers)! Oh, and the new Kindle also loses the physical keyboard, but it still has navigational keys.

Amazon’s CEO Jeff Bezos very aptly describes the new products and their pricing in one sentence, “We’re making premium products and selling them at non-premium prices.”


From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

  • Mufaddal Fakhruddin

    And I just bought a Kindle! Goddamnit!

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