InDesign makes digital publishing easier than expected.
Last week Adobe held a ‘Digital Impact’ seminar where they showed off some of their tech available to firms for publishing digital content online. The focus of the seminar was actually magazine and newspaper apps on tablets, with some in-depth examples of such apps on the iPad.
Digital publications, i.e. online magazines, or ‘Folios’ as Adobe likes to call them, are actually standalone applications that can be sent out through their ‘Content Viewer’ to iPad (or BB PlayBook and Android tablets) where publications can create a multimedia rich and very interactive experience for readers. One of the examples in the seminar was Martha Stewart’s Living Magazine where cooking recipes are accompanied with videos, and with a simple click you can also email the recipe to anyone. Similarly there are infinite ways in which these mags can be customized for a truly unique experience. In-app purchases, detailed analytics of customer reading habits, and an easy to to publish model from Adobe are just some of the features that were talked about. Another very cool benefit was the auto-update feature whereby any mistake or changes that need to be made to a published article can easily be pushed out to all customers who will simply download the update patch itself, rather than download the entire magazine again. Handy for malls who want to update new outlets being opened up.
Adobe’s InDesign is used to create the digital mags, with not a single line of code to be written. The whole magazine can be designed within InDesign CS5.5, with the ability to preview all the additions and changes that you have made to an existing project in real-time.
There are various tiers of subscription models that can be purchased through Adobe, as this service will be done through their Digital Publishing Suite. You can check out more information about Adobe InDesign and the Digital Publishing Suite on their respective links.