Sony brings the VAIO E to the Middle East

By on August 24, 2011
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Fresh line-up features both Intel i5 and AMD dual-core processor.

Press release:
Sony, the leading consumer electronics brand, today announced the Middle East launch of the new VAIO E Series, a range of notebooks that blend exceptional design with optimal performance for everyday use.

The all-new VAIO E Series is equipped with second generation Intel Core i5 Processor and AMD Dual-Core Processor. The enhanced processing ability of the Intel Core processor and power efficiency of the AMD Dual-Core processor enable sharp and clear videos, realistic and responsive games, and allow the notebooks to run longer between battery charges.

Sony also takes cutting-edge styling to new extremes through the VAIO E Series. The surface of the notebooks features a truss pattern where several small triangles construct one large hexagon. The texture covers the exterior as well as the palm rest. Ergonomically designed for ease of use, fingerprints and smudges are less noticeable due to the three-dimensional pattern. The screen size of the VAIO E Series ranges from 14-inch to 15.5-inch.

The VAIO E series features the graphics provided by NVIDIA GeForce 410M GPU, AMD Radeon HD 6310 Graphics or Intel HD Graphics 3000.

Delivering a richer communication experience, the VAIO E Series is preinstalled with several applications and utilities, many of which are launched through a one touch button including the ‘WEB’ button for quick web access and the ‘VAIO’ button that launches the media gallery. The dedicated ‘ASSIST’ button gives one-touch access to VAIO Care, which simplifies basic maintenance and troubleshooting tasks. In addition, VAIO E Series is equipped with the PMB VAIO Edition software that helps organize, create and share photos and videos.

Isolation keyboard and the handy numeric keypad is another user-friendly feature that allows comfortable typing. Moreover, the touch pad with multi-gesture control supports Flick, Tap and Scroll to facilitate easy navigation around web pages and application screens. This function can be easily enabled or disabled by Fn + F1 key.

Designed for users with a taste for superior quality, the VAIO E Series is available in four different colors. The 14-inch and 15.5-inch models are available in black, white, and pink. Glossy finished white and pink surfaces give a shiny and airy feel, while matte black offers a more sophisticated and stately tone.

Available across Jumbo Showrooms and other leading electronics stores in the UAE, the new VAIO E Series is currently available at a retail price starting at AED2,495.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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