Forget Mordor- this is where the battle is.
The big news this week is Google’s acquisition of Motorola Mobility. I’m sure that by now you have already read tons of opinions on that $12.5b offer by every analyst and their grandma. There’s probably not much I could say that hasn’t already been written and rewritten. So I’ll turn to my blog from last week where I was wondering if Apple is turning evil. And my question for this week is- does Google need to turn evil to fight Apple?
Steve Jobs already considers Google’s “Don’t be Evil” mantra as bullshit so maybe Google is already partly there. But just like Apple, Google needs to protect it’s products and it’s partners that make products based on Google’s code. The way they go about doing that, honestly, shouldn’t be surprising at all. Entertaining for sure, but not surprising.
I look at them picking Motorola over HTC or Samsung in the same way a parent picks a favorite child. Yes, Motorola comes with a lot more patents than HTC at a lot less cost than Samsung but every family has their share of over and under achievers. What ties the family together is not playing favorites. Because then you make the other siblings upset even if all of them unanimously welcome your decision, be it over a post-it note stuck on the refridgerator or Google docs.
Google isn’t an angel. You can never become a company worth over 50 billion dollars by not being at least somewhat evil. Remember the tag line from that Facebook based movie of last year? “You don’t get to 500 million friends without making a few enemies.” Google has long started the process of transformation that turned young Anakin into Darth Vader. The sad part about this drama is that there is no Luke Skywalker or the order of Jedi Knights. It’s evil vs evil in a corporate landscape that resembles Mordor.