2011 Audi A8 L Review

By on August 16, 2011
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3rd Gen Audi Flagship is full of win.

Good: Impeccable Interior, Perfect blend of Luxury/Sport Driving characteristics, Endless customization options.
Bad: The car’s optional extra’s make it great, skip those & you lose out.
Price: AED 350,000 as reviewed
* The price is the Suggested Retail Price at the time of review. Please call a retailer to confirm the latest price for this product.

Any review of the A8 would be incomplete without a separate look at Audi’s redesigned MMI interface – which is quite possibly one of the easiest to use in a luxury marque. The system allows the driver to tailor every aspect of the A8 – this includes Audi’s Drive Select, navigation, entertainment, communications & everything in between. For 2011, Audi has upped the game by adding a new feature called MMI Touch – which is basically a tiny control panel that allows the driver to interact with the car by writing on the pad with a finger. So, for example if you need to visit Ibn Battuta – pop the selector knob into NAV mode and you can write out “I, B, N” and the A8 will understand what you’re on about.

The A8 does so many things right, that it becomes difficult to find things wrong with it. Sure some say its exterior design is over the top, or its rear end is “too similar” to an A4, or that it can’t park itself like a BMW, or that the MMI interface has too many buttons, or its too bland, or too refined, or that it’s the car’s long list of optional extras that make it great – but all that is simply nitpicking. The truth is that the A8 raises the bar for the competition, while grinning behind its chrome plated enormous front grille.

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click happy connoisseur of all things uncommon & rare. also a heavily opinionated vandal of gadgets with an affinity for anything powered by petrol.

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