Cellular abuse aid company accuses Microsoft of copying their adverts.
CellrDerm, a company who sells aids for cell phone addicts, has accused Microsoft of copying its advertisement campaigns to promote Windows Phone 7.
Ad Week reports that the lawsuit targets both Microsoft and the company who created the commercials, Crispin Porter + Bogusky. Apparently, CellrDerms’ 2009 TV camapign, which shows a woman trying to woo her husband in the bedroom while he is busy texting on his mobile phone was lifted exactly for a promotion of Windows Phone 7. Another advertisement, which showed men using phones even in public bathrooms was also copied as well.
In the lawsuit, CellrDerm states: “The Microsoft Commercials copy both the sequence of events and the character interplay found in the Cellrderm Commercials. The Microsoft Commercials also copy other copyrightable expression, including but not limited to clothing, gestures, character appearance, camera angles, and other visual elements from the Cellrderm Commercials.”
The company is now asking for damages, including profits gained from the ad campaign. It has also requested to stop TV airings of the Windows Phone 7 advertisements.