It’s all about their vision
I was at an AMD event last week and one of the questions that the presenter threw at the crowd was what they would like in their next laptop. Some of the common answers included “thin and light”, “visually pleasing”, “fast performance”, “great battery life” and “something that just works.” Interestingly, this wasn’t a crowd full of geeks that demand the best but a lot more balanced crowd of everyday people. Now take a look at the MacBook Air that Apple released last week and you’ll see that it handles pretty much everything these user want out of their laptop.
Apple is great at “getting it” as far as consumers expectations are concerned. They can analyze trends really well and generally have products out in the market while others are still researching the market. Acer is talking about developing a MacBook Air competitor while ASUS showed one at Computex as well. Samsung very recently released the U Series as a MacBook Air competitor as did Sony with their Z series makeover.
You’re probably thinking that that’s great but let me remind you that it has been over three years since Steve Jobs famously pulled out the MacBook Air out of the Manila envelope and wowed the world. Apple knew the direction the industry was heading in before most of these guys even realized that such markets existed. That is the reason why Apple’s Mac shipments grew 23.5 percent last quarter- almost seven times higher than the PC industry’s growth rate of 3.4 percent.
And it’s not just the Mac. Look at the iPhone and the iPad- both are devices that have reshaped the way Smartphones and Tablets are being used and have created giant markets that have pretty much carved the direction Apple is headed in- the post PC era.