Sony Ericsson Xperia Play launches in Doha

By on June 28, 2011
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Available at Fifty One East outlets with 6 months zero percent installment plan.

Press release:
Xperia PLAY, Sony Ericsson’s latest phone in its XperiaTM range of Android-based smartphones and the first PlayStation-certified device, is a true game-changer, available today at Fifty One East outlets located in Al Maha centre and City Centre Doha.

With a fabulous offer from Fifty One East, customers can now get their hands on this fabulous gadget at Zero per cent interest with six installments made through Doha Bank, Mashreq, Commercial Bank, HSBC and QNB. This offer is valid till August 15, 2011

With functionalities that even the most serious power users would be delighted to toy with, XperiaTM PLAY offers an immersive gaming experience that is unparalleled by any other device in its category in the Middle East.

In portrait mode, the Android smartphone offers all the benefits that users in the Middle East have come to expect from Sony Ericsson’s existing range of XperiaTM smartphones.The five-megapixel autofocus camera with its brilliant four-inch480×854 FWVGA multi-touch screen suitable for recording video or video chat offers the most convenient social networking features for the best-in-class entertainment experience.

In addition, the 400MB memory can be easily expanded with an additional micro SD memory card up to 32GB for higher data storage capacity.

Run on Gingerbread 2.3, the latest version of Google’s AndroidTM platform, XperiaTM PLAY has access to PlayStation® game content provided through the PlayStation® Suite initiative, currently under development by Sony Computer Entertainment. This is due for launch later this year.

However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide-out game pad reveals a digital D-pad, two analogue touch pads, two shoulder buttons and the four PlayStation icons – circle, cross, square and triangle.

Qualcomm’s optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor delivers silk-smooth 60fps play-back for 3D mobile gaming and web browsing with minimal power consumption. This enables XperiaTMPLAY users to enjoy long hours of battery life and game time.

In addition, the superior and multi-player gaming capabilities of XperiaTM PLAY deliver a whole new experience. Partnering with key publishers in the gaming industry Sony Ericsson delivers a rich, vibrant ecosystem at launch and post launch with many leading new titles.

Leading franchises coming to Xperia PLAY includes EA’s ‘Need For Speed’, ‘Sims 3’ and a world-first multiplayer version of ‘FIFA 10’ for mobile. GLU Mobile / Activision will be bringing ‘Guitar Hero’ while Gameloft’s titles include Star Battalion.

A pre-loaded application enables users to easily discover and download titles that have been optimised for game play on XperiaPLAY, access recently played games and see information about the games they have downloaded.

Sony Ericsson Xperia™ PLAY is now available in Qatar at Fifty One East outlets with six preloaded games: FIFA 10, The Sims and Tetrisfrom EA, Star Battalion from Gameloft and Bruce Lee from Digital Legends. The broad range of game genres varying between sports, social, arcades, action and fighting cater to the different wants of the enthusiastic gamer.

Fifty One East is the retail chain with the longest-standing heritage in Qatar and is the exclusive address for a style savvy population seeking life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East paves the way for Darwish Holding’s vision to bring forth international standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar’s coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

Fifty One East is the continuation of what is still considered in the heart of many as the Home to the world’s best and the country’s firsts.


Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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