Users are spending more time on internet via their net enabled phones and tablets more than ever.
With smartphones becoming more capable of running desktop equivalent apps, and tablets providing us net enabled PCs, while away from walls of home; the internet usage has skyrocketed. Mobile apps require internet to stream ADs, people need to share their social lives more on the go, and everything has become net-enabled forcing people to remain online even when away from home or office.
Research firm Nielsen has numbers out a few days ago show an 89 percent increase in data usage from the first quarter of last year to the same period this year. Where we were using about 230MB on average a year ago, that has jumped to about 435MB now.
The above usage chart also indicates that the top bandwidth users are using up to 4 GB per month of data only on their smartphone. This is exactly why we are seeing many mobile service provider announcing data caps or throttling to limit this usage to keep their networks from being choked. Other than just being stats this also indicates how our lives have changed. I remember my times that when I used go for walks to get away from technology, and now I am strolling on the beach and I keep taking out my smartphone tweet / post on my facebook wall if I see a seagull, or inform that a cat ate my left over or which book i am reading while laying on grass etc. Its like we cannot be detached from technology now. Have you recently tried to spend a whole day away from all the tech / gadgets or online interactions?