First impressions: Etisalat’s eLife service on LG 3D Smart TVs

By on June 14, 2011
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LG Smart TVs coming to a home near you; charged by eLife.


Today a new partnership between Etisalat and LG was signed up, whereby Etisalat will be bringing their eLife package to the new LG 3D Smart TVs. You may have read the press release, but there’s nothing like getting a hands-on demo of what the service will actually be like.

The new Smart TVs from LG will have a dedicated Etisalat eLife portal on the Home menu where users can access the TV services without the need for a Set Top box. Everything is streamed directly to your TV. Of course, the part of the deal is the LG TV itself that has some of the most brilliant 3D implementation I have seen to date.

First of all it doesn’t require active shutter glasses like most brands do in the market nowadays, the LG Smart TV uses passive 3D glasses (like those in the cinema). The Smart Share function allows you to stream media from any your LG Optimus mobile or any Mac or PC (even a NAS setup). The LG Smart TV app (demoed using the LG Optimus 3D) will allow you to control your TV directly through the smartphone, just in case you don’t have the remote control nearby.

Etisalat hasn’t announced any specific price plans yet, but they did say that their aim is to have this service roll out by 1st July. Due to such an integrated partnership between the two companies, I wouldn’t be surprised to see a subsidized package deal where you pay a smaller down-payment for the LG 3D Smart TV and the rest is charged by the monthly eLife package. We’ll find out more in the coming days, so keep an eye out here.


From auditing to editing, I now test and analyze the latest gadgets and games instead of the latest financial statements. Both jobs are equally intense and rewarding. When I'm not burning up hardware in the name of science, you'll find me nuking in DOTA 2 or engineering in TF2.

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