This is an interesting turn of events.
Twitter has been as busy as a bee these days. After acquiring Tweetdeck and announcing its own photo-share plugin, Twitter announced its new ‘follow’ feature. Much like the Facebook like button, the ‘follow’ tab allows a Twitter user to follow their favorite celebrities, power users, news editors, brand, etc and what not. Next to the ‘follow’ button is the handle the user is commonly known by on Twitter. This move was to bring about a heavy traffic to the website and for brands to reach more customers. It makes integration much easier for users, rather than them searching for the account on Twitter.
Some of the early adopters to Twitter’s Follow button include AOL Inc., Yahoo Inc., The Wall Street Journal, Sports Illustrated and TV Guide. You too could use the ‘follow’ button.
“Adding the Follow button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website,” explained Twitter’s Brian Ellin in a blog post. The competition between Facebook and Twitter seems to be growing and is showing no signs of stopping.