The double faced media

By on May 19, 2011
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Was the ASUS promotion really worth reporting?

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Recently, a story posted on Gulf News website named and shamed ASUS Middle East for offering rewards to journalists based on their products coverage. I really did not see anything newsworthy about that. Let me share why.

First of all, there was absolutely nothing in that email by ASUS about “good reviews for their products.” Just plain and simple reviews and news coverage that every company out there wants from the media. There are barely a handful of media outlets that can actually review their products and they will continue churning out fair reviews regardless of what they get or not. Other so called “tech journalists” will continue printing whatever is written on the back of the box and post it as a review.

Secondly, what they have done is nothing new. Almost every single event that a tech journalist attends is followed by a “goodie bag” that has some kind of gadget or a present inside it to create warm and fuzzy feelings. And I have yet to see a single journalist refuse these schwag bags- I get them all the time and so do representatives of Gulf News and other media. So why single out ASUS? Even Google handed out a new 10.1″ tablet and a Chromebook at their latest event to all attendees- journalists included. I didn’t see The Wall Street Journal reporting over the ethics of that.

Frankly speaking, I’d much rather get the latest tablet from ASUS than a holiday package. I had received that email from ASUS about their promotion and discarded it because there was nothing new or of interest for me. Why was this reported in the media is beyond me.

Maybe it was a slow news day…


About

Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

Comments
  • http://uaetumblr.com Magnus Nystedt

     I pretty much agree. I read the email too and thought it was a pretty clever idea. Needed some tweaking but at least something different.  It was not something that would make me cover Asus more or less though.

  • http://uaetumblr.com Magnus Nystedt

     I pretty much agree. I read the email too and thought it was a pretty clever idea. Needed some tweaking but at least something different.  It was not something that would make me cover Asus more or less though.

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