The day before BlackBerry World 2011 kicks in.

By on May 3, 2011
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BlackBerry users felt the excitement.

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Although BlackBerry World officially kicks off tomorrow with a keynote from co-CEO Mike Lazaridis, there were quite a few RIM related announcements today during their media session.

Starting off, the BlackBerry Bold 9900 was unveiled which is going to be the flagship device for RIM for the next few months. It has a for factor reminiscent of the older Bold 9000 series but with a touch screen, a super speedy 1.2GHz CPU and a brand new OS7 which utilizes the capabilities of the GPU to create a smooth and fluid experience- something all Touch based BlackBerry Smartphones are lacking.

Sadly, the Bold 9900 is the only new device announced today when three were somewhat expected. The BlackBerry Touch and the follow up to BlackBerry Torch were not announced. Where there was a good buzz was on the software and applications side of things.

Starting off, Social Feeds 2.0 was revealed which will only be available to OS7 users while Twitter 2.0 beta will also go on testing but not restricted to the OS7-only club. Gist, a company that RIM invested in recently rolled out their App for Torch owners as well.

On the PlayBook side of things, Video Chat was announced and should be available later today through a software update. This will allow PlayBook owners to audio and video chat with each other using the device’s built-in cameras. Facebook for PlayBook was also announced and this will be the first official app for Facebook on a tablet endorsed by RIM. Lastly, Scrapbook was released on the App Store- an application developed by TAT- another company that RIM recently acquired. TAT focuses on UI and design and is expected to bring in their skills to polish the UI and applications on RIM’s platforms.

All in all, a good day for BlackBerry owners as far as news is concerned, although except for the announcement of the Bold 9900, not much in terms of excitement for the outsiders. Lets see if Mike Lazaridis can create some magic tomorrow to bring RIMM back up.


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Abbas Jaffar Ali is the founder of tbreak.com and a blogger, geek and self-declared tech pundit who can't stop talking about technology. Find him on twitter as @ajaffarali

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