Panasonic brings three new cameras to the ME market

By on May 26, 2011
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New cameras bring rugged features, smart-touch design.

Press release:
Panasonic has added three new models of digital still cameras to the award winning LUMIX series of cameras – the TZ-20 an ultimate travel companion, the rugged FT3, and the smart touch FX78, it was announced today.

The LUMIX DMC-TZ20 is an ideal travel companion with its versatile ultra wide-angle to telephoto lens which is capable of recording high quality videos.

The DMC-FT3 is specially geared for active outdoor use, incorporating more powerful features in even more rugged design. The new 12.1-megapixel DMC-FT3 further strengthens its toughness to be waterproof to 12m with shockproof to 2m, freezeproof to -10 degrees C and dustproof reliability. The built-in GPS function, compass, altimeter, and barometer are added functionality on the FT3.

The DMC-FX78 features a Smart Touch operation on the 3.5-inch large LCD screen. The touch screen controls all functions of the camera including – Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions including, new Art Retouch and Beauty Retouch mode.

“Panasonic cameras are designed to meet the varied needs of the consumer. The new line up of LUMIX cameras with their unique functionality will definitely meet customer demands. The cameras are versatile, trendy and the image quality is of the highest caliber, be it still or videos,” commented Hitesh Ojha, Hitesh Ojha, Senior Manager, Sales and Marketing – AV Categories, Panasonic Marketing Middle East FZE.

DMC – TZ20


The lens system in the DMC-TZ20 is totally redesigned with new mechanical structure, optical system combining advanced technology such as Nano Surface Coating for even higher optical performance while maintaining the compactness of the unit.  Furthermore, the newly developed high quality LEICA DC VARIO-ELMAR lens with ultra wide-angle to powerful 16x optical zoom covers even wider shooting situations.

A newly adopted 14.1-megapixel MOS sensor and the advanced image processor Venus Engine FHD feature high speed, high sensitivity image recording to realize 1,920 x 1,080 full-HD movie recording and high speed burst shooting in high picture quality. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details.

The powerful 16x optical zoom increases its power to 21x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF, which boasts approx. 49% higher speed compared with the predecessor, and a quick start-up time give the DMC-TZ20 super fast response that helps to catch even the most fleeting photo opportunities.

The built-in GPS (Global Positioning System) function is upgraded for DMC-TZ20. The number of landmark information is increased to more than 1,000,000 and the speed of search is accelerated.  The newly incorporated 3.0-inch large 460,000-dot Smart Touch Intelligent LCD allows Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions with high visibility.

The realistic, less-distorted 3D image produced by DMC-TZ20 with the new 3D Photo mode can also be enjoyed on a VIERA HDTV or other MPO-compatible 3D equipment. The newly added LUMIX Image Uploader realizes direct, instant image sharing via Facebook (photo) or YouTube (movie) with any PC on the spot to let users enjoy communication with photos and movies they take. With a host of technologies advanced further, more compact, pocket-sized hybrid powerhouse performer DMC-TZ20 offers exquisite beauty in photo and movie recording and ultimate convenience and fun tailored for the energetic world travelers.

DMC – FT3


Empowered by a newly developed 12.1-megapixel Hi-Speed CCD sensor, the DMC-FT3 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD movie recording in AVCHD and high speed continuous shooting.

The camera comes with a LEICA DC VARIO-ELMAR lens in folded optics boasts not only high quality image but also rugged design. Starting at the 28mm wide angle, and zooming up to a useful 4.6x in telephoto, this camera gives you the flexibility for virtually all shooting scenes – especially underwater, where movement is often restricted and the angle of view becomes important for composing your shots.

The advanced image processing LSI, the Venus Engine FHD, assures high picture quality in both photo and movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details.

The powerful 4.6x optical zoom increases its power to 6x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF and a quick start-up time give the DMC-FT3 super high speed response that helps to catch even the most fleeting photo opportunities.

The newly added LUMIX Image Uploader realizes direct, instant image sharing via Facebook (photo) or YouTube (movie) with any PC on the spot to let users enjoy communication with photos and movies they take. The realistic, less-distorted 3D image produced by DMC-FT3 with the new 3D Photo mode can also be enjoyed on a VIERA 3D HDTV or other MPO-compatible 3D equipment.

Take DMC-FT3 out for your outdoor adventures anywhere in any season – diving, snorkeling, surfing, climbing, skiing, snowboarding, or camping – and bring back tremendous record of memory in stunning photos or in full-HD.

DMC – FX78


The DMC-FX78 comes not only with the high basic performance, but also with a host of entertainment features that adds fun to photography such as new Beauty Retouch, Art Retouch and My Photo Album.

The newly added LUMIX Image Uploader realizes direct, instant image sharing via Facebook (photo) or YouTube (movie) with any PC on the spot to let users enjoy communication with photos and movies they take. The 3D image produced by DMC-FX78 with the new 3D Photo mode can also be enjoyed on a VIERA 3D HDTV or other MPO-compatible 3D equipment.

A new LEICA DC VARIO-SUMMARIT lens 24mm ultra wide angle 5x optical zoom (equivalent to 24mm to 120mm on a 35mm camera) with F2.5 brightness has been developed to fit in the compact lens unit enhancing the slimness of camera body. The lens especially excels not only in shooting dynamic landscapes with its wide angle of view but also in capturing moving subjects even in low-lit situations such as indoors or at night with its outstanding brightness.

Incorporating a newly developed 12.1-megapixel Hi-Speed CCD sensor, the DMC-FX78 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD movie recording in AVCHD and high speed continuous shooting. And the advanced image processing LSI, the Venus Engine FHD, assures high picture quality in both photo and movie recording.

It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 5x optical zoom increases its power to 6.5x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom.


About

Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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