Nvidia CEO: Poor marketing and retail support the reason for low Android tablet sales

By on May 15, 2011
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It’s a “richness of content” problem as well.

In an interview with CNET, Nvidia CEO Jen-Hsun Huang expressed his frustration at the lackluster sales of Android-based tablets, especially of the supposed market leader, Motorola XOOM, which only managed to ship 250,000 units since launch. Comparatively, the iPad 2 sold about 1 million units in its first weekend alone.

“It’s a point of sales problem. It’s an expertise at retail problem. It’s a marketing problem to consumers. It is a price point problem,” he said. “And it’s a software richness of content problem.”

Huang also criticized the price point at which the tablets are sold. “The baseline configuration included 3G when it shouldn’t have,” he said. “Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones.”

However, he remained upbeat for future releases of the Tegra 2 powered Android tablets, saying: “”But those problems are all getting solved. The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning. I think all of the manufacturers have now recognized that and readjusted their plans.”


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Mufaddal Fakhruddin is the Editor for IGN ME and thinks writing in third person about himself in an about me section is weird.

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